Viv Yau on how to build your influence

Meet Viv Yau, Founder of Bee Influence and Host of But Where Are You From? podcast. In this episode, Ro and Viv discuss the realities of being an Asian female entrepreneur, her ambitions in influencer marketing and the fight for equality to reduce the influencer pay gap and tackle racial bias. 

You don’t want to miss:

• What inspired Viv to enter the influencer marketing industry and start Manchester's first influencer marketing agency, Bee Influence
• Why it’s important to build relationships and regularly connect with past networks
• Advice on handling difficult conversations with employees and letting staff go in an amicable manner 
• How the model minority myth for Asians has affected ways of thinking

PLUS, Viv’s top tips on how to stand out as a content creator on Instagram!

Life’s A Bag Podcast shares stories of women of colour who are getting their bag! Listen in to get some useful advice, hear about their journeys, challenges and stories of resilience. Unlike other podcasts in the space, #LifesABag keeps it relevant and relatable.

Links and resources:

• You can find Viv on Instagram @ItsVivYau or @BeeInfluenceUK and online at www.beeinfluence.co.uk 
• Viv’s petition to Stop depicting East & South East Asians in Coronavirus related media
• You can follow us on Instagram @LifesABagPodcast 

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